Blogging for business should be easy, and it should work. But most business leaders struggle with blogging. They spend a ton of money on blogs that don’t work. They need to send sales emails but have no idea what to say.
The secret to solving these blogging problems is a blogging sales funnel.
This blog audit is going to share how to create a sales funnel that works. My recommendations will finally take the guesswork out of your blogging efforts.
No matter the size of your business, creating a blogging sales funnel is the easiest way to grow your business. It’s the business blogging playbook you’ve been looking for. It will work for your business regardless of what you sell or who you sell to.
How a blogging sales funnel will benefit your business:
- It is inexpensive
- You can create it on your own
- No more guessing if you outsource your blogging, you know what the deliverables should be
- You get an enormous return on investment
- A properly setup blogging funnel win over clients without being pushy
Step 1: The Brief
I’ll ask the right questions to uncover the truth about why you need a blogging funnel and precisely what it is you’re trying to achieve. Some of these questions may seem a little uncomfortable. In fact, if it doesn’t get a bit awkward, then chances are I haven’t done my job.
Step 2: Your Business Blog’s Audit
Once I have your brand’s why and goals. I’ll audit your business blog using tried and tested blog sales funnel framework, which includes:
- Aspirational identity
- One liner
- Blogs home page
- Lead generation process
- Nurture campaigns
- Sales campaigns
Step 3: Business Blog Audit Report
Finally, I’ll go underground for a week and audit your brand to share my findings and recommendations to grow your business using your blog.