Social media and SEO are merging together like never before.
Search engines have started to give more and more importance to social signals like +1’s, Retweet’s and Facebook likes.
If you want to know how social media and search engine optimisation are related, then sit back, relax and read this post carefully.
Spending five minutes reading this post can save you ton of time and money.
To get best out of your social media marketing efforts knowledge of search engine optimisation is crucial.
Below is the three point formula how social media can increase visibility, traffic, build authority and explain the relation between SEO and social media.
To do social media you have to create media. Consider yourself as a TV channel.
Social media has levelled the playing field and opened the doors for anyone to produce media. Only big companies could afford media production, when social media did not exist.
Important point to note that any one can produce the content does not mean that any content will get visibility and viral effect.
Quality content creation is still the key!
Before producing any TV programme producer’s normally do proper research (listening) on the programme topic.
Can you afford to create any media for TV without research?
If not then why most people start updating Facebook statuses, Tweeting, create blog posts without any research and expect viral effect?
Research or listening is the first step of doing social media.
You can use following tools to listen really easily:
- Google Keyword Tool
- Twitter Search
Content is the fuel of social media marketing.
Type of content you will need to produce to succeed is:
- Facebook / LinkedIn Status Updates
- Blog Posts
You can only produce viral content if you have done listening part right and know what your customers are looking for.
This is where social media and SEO merge together. Doing social media keeping the following things in mind is the key to get more visibility.
- Finding right keywords
- Using keywords properly in the content creation
- Doing on page and off page SEO of blog posts
To me the social media marketing is the best search engine optimisation.
Do you think social media and SEO are two different things? I would love to hear your thoughts and experiences in the comments below.
Photo credit: lowjumpingfrog