It all starts with clarity in communication.
Are you struggling to sell your products, services or get a job?
Have you ever thought about the clarity of your communication, whether are you passing the clear message to your customers or employer instead relying them to understand your feelings?
There is a huge difference between knowing something and passing that knowledge well to others.
To me clarity of communication is the key to success.
By including following three very important points in all your communications can dramatically change the results.
Clear Goal
Have you ever started driving a car without having an end destination in mind?
Some times it’s fine, especially if you have a good partner.
Can you guess what Tiger Woods imagine before hitting the golf ball?
Off course he only focuses on the one “whole” in the golf course.
Just imagine what could happen, if he starts to fill all the wholes in the golf course with one ball?
You should have one clear goal (message) for every communication you write. For example if you are writing a blog post, few clear goals could be:
- Explain how to do some thing
- Clarify your opinion about certain point
- Top 10 list
- Write a case study
- Q&A to find an answer
Your post title should clearly reflect that clear goal as well.
Value
Most of the time customer’s buy your products or services on the perceived value. Again knowing that your product is so good is not enough you got to find out ways to pass that perceived value to your customers.
People don’t buy your products or services they buy solutions to their problems.
How effectively are you conveying this message through your communication such as blog posts, landing pages, website copy, replying to customer inquiries etc.?
Clear Call to Action
This is a final step of every communication where you can make it or break it.
Always remember that in this communication age we don’t have time to think. Therefore, most people will not take action if you will not ask them to.
It is like making so many efforts to bring the customers to your shop, explaining him all the benefits and not asking to buy.
If you are writing blog post following list could be good calls to action to add at the end of your post:
- Sign up for e-mail updates
- Share on Facebook, Twitter, LinkedIn etc.
- Share their thoughts or opinions in the comments
- Ask more information or help
- Buy your or affiliate products
- Make a donation
Feel free to add to this list in the comments below.
I used blog post as an example. You should use above three important points in all your communications such as e-mails, replying to customer inquiries, social media updates etc. to get the maximum results
I hope I managed to pass the clear message that clarity of communication = success.
I am always interested in your views to improve my communication. Please feel free to add your thoughts in the comments below.
Picture source: iwona_kellie
Interesting points. I think that you rightly mentioned that people don’t buy your product – they buy solutions to their problems and that is a key communicating point. Couldn’t agree more that a clear call to action is most essential to your copy. I need to keep remembering this point when I’m writing my own copy!
Simple yet important formula. You can’t go wrong if you follow it!
Thanks
for the posting. Loads of excellent writing here. I wish I had found this
site sooner
Couldn’t agree more that a clear call to action is most essential to
your copy. I need to keep remembering this point when I’m writing my own
copy!
Hi Rana,
You are right in saying that clear communication will lead to success, I particularly agree with the point about people buying solutions to their problems … What that sentence implies is how important the listening side of communication is also. After all without listening we can’t really know which problems our customers are looking for a solution to.
Great post 🙂
Rana,
Great stuff! The clear call-to-action is probably the biggest and most costly mistake that most bloggers make with their Online presence. They’re still trying to be everywhere and everything to everyone…
Ask for one thing and watch that one thing happen.
Thanks!!
Ryan H.
Wow, Rana… I’m a huge fan of clarity & clear purpose in life, and I talk about it and teach about it often.
And I’m continually getting clearer myself, thanks for the reminder.
I really like have you gave examples of clear goals for blog posts, headlines, and CTAs.
Clear post Rana 🙂 I’m a seasoned thought rambler, it does come out on screen , thanks for the tips. Dawn
Hi Rana,
You’re absolutely right; one idea per message, make it about benefits, and include a call to action. That’s like the copywriting 101…
There’s a lot that could be added, but nothing quite as important comes to mind. Keep these three in mind and your marketing will work 😉
Always remember that in this communication age we don’t have time to
think. Therefore, most people will not take action if you will not ask
them to.
Have you ever thought about the clarity of your communication,
whether are you passing the clear message to your customers or employer
instead relying them to understand your feelings?
There is a huge difference between knowing something and passing that knowledge well to others.
There is a huge difference between knowing something and passing that knowledge well to others.
http://www.host-italy.com/