Clarity of communication was never more critical than ever before.
Most of us are:
- Working remotely
- Texting more than calling
- Juggling many things at once
- Bombarded with social media messages
- Trying to manage overflowing email inboxes
Often, there is a massive communication gap between what you have in your head and what you convey to others.
Importance of Clarity in Business Communication
A recent study found that the average human attention span is now 8 seconds, which is shorter than a goldfish.
To me, clarity of communication is the key to success for most businesses. Without clear communication, it is not possible to cut through the noise and connect with your prospects in today’s world.
If you are struggling to grab the attention of your ideal customers, you must review the clarity of all your business communication.
It is your most important job to pass the clear message to your customers, instead of relying on them to understand your offerings. All business ideas are usually great. However, how you implement any business idea determines the outcome.
Clarity of your communication is a huge part of implementing any business idea. It is hard to lead any movement if you can’t convey your vision.
By including the following three essential points in all your communications can dramatically improve the results.
Can you guess what Tiger Woods would have always imagined before hitting the golf ball?
I guess that his complete focus always would have been at the target “hole” in the golf course. Just imagine what could happen, if he focused on filling any of the holes in the golf course with every short?
Aiming for everything means you are aiming for nothing.
You should have one clear goal (message) for every communication piece for maximum return. For example, if you are writing a blog post, aim for one clear goal.
You can choose to:
- Explain how to do one particular thing that will help your prospects
- Clarify your opinion about a specific point
- Share a top 10 list of best communication tools.
- Write a case study
- Q&A post
Your post title should reflect that clear goal to help your readers get the maximum value without summoning their scarce will power.
People don’t buy your products or services they buy solutions to their problems.
Answering the following question before creating any piece of communication will help you significantly improve all your business communication.
What is in it for the receiver?
Answer to this single question will help you create better:
- Website copy
- Blog posts
- Landing pages
- Customer replies
Answering to this question helped me always with all my personal and business communication.
Clear Call to Action
A clear call to action is a final and highly crucial step of every communication, which can make or break all your efforts.
Don’t forget that most of us nowadays have attention span lesser than goldfish and don’t have time to think. Therefore, most people will not take action if you will not ask them to do it clearly and precisely.
It is like making all the efforts to bring the customers to your shop, explaining all the benefits and not asking to buy.
For a blog post, any of the following could be right calls to action to add at the end of your post:
- Sign up for email updates
- Share on Facebook, Twitter, LinkedIn etc.
- Share their thoughts or opinions in the comments
- Ask more information or help
- Buy your or affiliate product
- Make a donation
Asking for one clear call to action produces better ROI.
Tips to Improve Clarity in Business Communication
Following is the list of few essential modern communication, which will help you make your point fast:
- Use simple words
- Write shorter sentences
- Think twice when writing an email with more than three lines
- Bold the main point
- Format your communication for skimming
I am excited to learn from you what has helped you to clarify your communication? Please feel free to add your thoughts in the comments below.