Google plus has all the features of an excellent social network, actually has best of the both world. It means have the best features from the current two big social networks (Facebook & Twitter).
We can see every body talking about the great features of the Google plus such as:
• Clean and fresh look of the user interface
• Excellent contacts management through Circles
• Really easy to share content only with relevant circles
• Great hang out features
• Longer forms of Status updates
• Rich text formatting
• Many other great features
This means majority of the early users are really happy from the Google plus as a social networking tool.
These are no doubts about great features of Google plus but there is one major difference I see in Google plus and other social networks is that Google controls over 60% of the search. Which is a huge pie of the search cake and I think this is the most important point where as a business you should pay close attention to.
I don’t see any doubt that Google is going to make the search more social in coming months as the Google plus user base grows. Currently we all know content that gets more social recognition for example get retweeted more, affects search ranking.
With the introduction of +1, Google will have his own social data which will be lot more authentic. It means +1 in coming months could be major ranking factor in Google’s algorithm like back links.
To me this one factor is more than enough for me as a business to put my money behind Google plus.
I know that people are already seeing search results based on their connections in their circles.
Other Google Products
For millions of Google users who already use other Google products to run their businesses such as:
• Google Forms
• Adsense & few more
Google plus could be just a missing part of the excellent business products package.
This is why I think you can’t take Google plus as just a social network only, it gets lot more interesting and important when you see it as a part of Google products suit.
What do you think?
I could be wrong feel free to share your point of view in the comments below.