Blogging is one of the best ways to grow your business online. If you know how to blog, you can use this powerful marketing tool to reach your target customers and save huge marketing dollars for your business.
They say success leaves clues & it’s almost always better to learn from those who are ahead of you. However, the secret to achieving results is simply making the time to do the work in many cases.
You know you are capable of:
However, are you doing it consistently?
Maintaining momentum is the key to achieving excellent results in most areas of life. Things that keep talented bloggers from being successful:
- Trying to please everyone
- Wasting efforts to reinvent the wheel
- Writing without doing keyword research
- Not delegating and trying to do it all alone
- Dividing attention between too many promotional channels
Keeping it simple can change everything. Pick your niche and start writing regularly by learning from successful bloggers in your industry.
After years of trial and error, I have found the following five common traits in all successful bloggers.
1. Blogging idea
“If you chase two rabbits, you’ll not catch either one.” Russian Proverb
Highly successful bloggers are crystal clear about their blogging niche. They focus on their niche and ignore everything else.
For example, successful real estate bloggers don’t waste their efforts writing about politics as well. However, you may want to explore niching down in real estate.
- Residential property
- Commercial buildings
- Holiday homes
The smaller the niche, the higher the chances of building a successful blog in that niche.
Successful bloggers are inspired, not motivated about their blogging idea, which is usually the main force behind their writing that establishes the connection with their audience.
Their inspiration helps them:
- Listen actively
- Read regularly
- Write consistently
- Learn & re-learn about their niche
- Have patience
- Enjoy the process
Motivation may help you write a few posts—however, you require inspiration to keep writing for years.
3. Lifelong learners
“Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young.”
― Henry Ford
Successful blogging is an infinite learning game about your niche.
Lifelong learning mindset helps you:
- Explore thousands of writing ideas
- Shortlist a few, which resonates
- Write posts on shortlisted ideas
- Orchestrate those ideas which work
- Repeat the process
A lifelong learning mindset is a common trait of all successful bloggers.
4. Massive action takers
Chances of failure are higher when you’re not taking massive action on your idea. Because I believe all ideas are great usually, and how you implement any blogging idea determines your results.
There are four stages of any successful idea:
- Massive action
Most people fail to do well at step 2, and as a result, they never get to the next step and end up blaming the idea instead. If you look around the blogging world, you’ll find people are killing in every niche.
- Mummy blog
- Personal development
- Life coaching
The list is endless.
The problem often isn’t in the blogging idea; it is how you implement it. Getting started and taking required massive action has the most influence on your outcome.
Amelia Barr – Teacher and novelist from the essay “A Successful Novelist” in How They Succeeded:
“Everything good needs time. Don’t do work in a hurry. Go into details; it pays in every way. Time means power for your work. Mediocrity is always in a rush, but whatever is worth doing at all is worth doing with consideration. For genius is nothing more nor less than doing well what anyone can do badly.”
This is probably the most challenging trait of any successful blogger.
Producing deep writing consistently is hard work, and this is where most amateur bloggers struggle.
Successful bloggers have defined consistency differently. Some publish new content every day, some do it a few times a week, and some publish as and when they have a quality post.
No matter how they define consistency, what matters the most is that they deliver on their schedule consistently.
Consistency helped successful bloggers more than anything to:
- Improve their writing
- Publish regularly
- Rank for important keywords
- Build a loyal audience
- Build your authority and credibility.
Deciding on a realistic publishing schedule and sticking to it will unlock many victories for you as a blogger.
Blogging is a long-term game that falls for most under quadrant two in Stephan Covey’s popular time management system.
Similar to everything else that falls in this quadrant, usually are important but not urgent things. Hopefully, the above five traits of highly successful bloggers can help you bring blogging in your first quadrant to get the most out of it.
You can check out the beginner’s guide to blogging: how to start & grow a successful blog.